LinkedIn is the highest roi channel For professional growth, but many people do not prioritize it, yet. I am convinced that most people do not realize the gold mine where they feel, both for their personal brand and for their company.
Posting content is not just for employers or employment applicants. Employees are the best marketing assets of a company on LinkedIn, from interns to CEO. But this tactic only works if they have correct strategy, support and framework.
Once you are oriented on how the platform works and what to publish, it is the equivalent in the social networks of an arcade game where you insert tokens and tickets that are pumping you.
So what are your LinkedIn tokens? Content. Authenticity. Time. The tickets? New commercial and industrial authority. The clock starts today with my five -step LinkedIn frame. I will share the exact steps I used to climb LinkedIn’s strategy of a CEO to 3,000,000 prints in four months (plus the impact on the pipe).
A case study to grow on LinkedIn
What kind of results are possible with this LinkedIn frame? Look at Christina Ross, founder and CEO of Cube. Christina was like most CEO. I was interested in LinkedIn, but I was busy and did not know exactly what to publish. But she wanted to generate authority in a tight niche. Think of CFO and high -level financial leaders.
It was then that she and I started working together. In his first session, Christina shared her frustrations. He had great ideas, but there was no time. I guided her through a simple system: define her niche and audience. Choose 2–3 themes and commit. Write with your own voice. Post Weekly.
The key was clarity and giving Christina the confidence that their positions would land. Fast advance four months:
- 3,000,000 views
- Your audience doubled
- His account became a magnet for incoming demonstrations
No advertisements. There are no bots. There are no compromise pods (don’t start me).
Take my 5 -step LinkedIn frame
Christina’s success is not a coincidence. It is a repeatable system. Here is the exact five -step frame that Christina used with which she can start today.
1. Clarify the point of view (POV).
What is your point of view? LinkedIn is a great place to share how his industry sees. That perspective differentiates it from everyone else on the platform. I promise you that you have a pov. If nothing positive comes to mind, grant yourself in the things that disagree with.
This was the basis of the “viral propaganda I am not falling in love as a trend of social networks (surgeon/teacher/etc.)” In May 2025. This trend took off because everyone loves a hot shot and a small speech.
… even when the controversy is self -inflicting, such as what hamburger will be summer hamburger 2025 (the shocking response, according to Cristen MillinerIt is chicken).
This type of content is a spectrum, which goes from consensus content (statements with which everyone agrees) to the polarizing content. I know it can be difficult to imagine creating content with which people can disagree. But when used correctly, demonstrates authenticity and credibility.
In a recent conversation about My podcast On the polarization of the content, the Chris Orlob marketer said this: “The best marketing … is polarizer. Eighty or 90% of your audience must agree with you so much that you are passionate, and 10% or 15% of your audience hates it.”
Start by dissipating myths and focusing the entire POV content In your buyer Instead of your product. Then, adhere to their pillars.
2. Choose 2-3 content pillars.
Nobody likes to open LinkedIn and start with a blank page. And no, I am not suggesting subcontracting to AI (but more about this in a minute). I am talking about content pillars, also known as default content issues.
Content pillars are not new, but what pillars are working on each platform at a given time is a mobile objective. These are the pillars that I recommend for LinkedIn’s growth in 2025.
- Functional experience: People still come to LinkedIn to learn to improve in their work.
- Building in public: You have a unique view from the cabin of your career. We are all curious. What are you seeing? Share honest glimpses in challenges and surprises.
- Ganned Moments: This is an undercover way of sharing impulse and success, but packaging it as a first person story (bonus points for vulnerability).
I like to think of content pillars such as bumpers in a bowling lane instead of strict requirements. It is still worth publishing fresh ideas and off your head whenever they feel aligned with their audience. You just don’t make your publications your priority.
Here is an example of a personal brand expert Lyssa Leigh Jackson Sharing your functional experience:
3. APPOK IN “WINNING MOMENTS”.
“Ganned moments” will give you the maximum reach in LinkedIn. These exist at the opposite end of the press release of a company.
I think at times won as milestones wrapped in a story. These are moments when you share your view from the top of the mountain while offering a conclusion for others. These moments could be new product releases, company anniversaries, professional recognition and beyond.
Here is an example of editor Jasmin Alić Where he reflects on his writing career while sharing a personal story:
4. Choose a publication schedule.
How often should you publish to grow in LinkedIn in 2025? Three times a week. Start with text and then mix photos and videos when ready.
Consider a weekly publication cadence that mixes:
- Moments won
- Leadership POV
- Personal stories
This is not the only plan for success, but it is an approach that balances limited time with the desire for results.
Warning: If you only publish once or twice a week, you will probably not get the return you want. A certain content threshold is needed to resume the impulse in the algorithm and with its writing.
5. Iterer based on performance, not perfection.
Follow the data. Do not worry about the statistics day by day, but instead, summarize and learn from each month. Once a month with my customers one by one, I put together a deck that seeks all its publications of that month. I learn the:
- The three most viewed publications
- Three less views
With this content detained on the screen, we talk together about each publication. I speculate why successful publications worked so well and what can be done better next time with low performance.
The value of this monthly group goes beyond the statistics summary. Yes, it helps customers to reflect on their results with a bird view (more productive than obsessively verifying the statistics of a single publication during the day). But customers really enjoy these performance reviews because they Always trigger new ideas.
If you are still here at this point in the conversation, then I think you see LinkedIn’s value. You are excited about your potential for you. And he knows that he can be the best marketing asset of his company with the correct strategy, the support and the story narrative framework.
Let’s look at what you can do today to move the needle.
What to do today
Even if you are not ready to immerse yourself in a large LinkedIn investment immediately, there is still something you can do to start this process: start creating your strategy.
This is where my process of growing a LinkedIn account begins when I take a new client. I ask these three questions:
- In the last three months, how much are you publishing?
- What kind of commitment are you obtaining?
- How many views do you get?
The answers to these questions establish the reference point for an account.
Update your profile as soon as possible.
His LinkedIn profile is the Most valuable digital asset That you have as a professional. When I incorporate new customers, I work through a verification list to optimize your accounts. That includes changing the following.
- Banner image: Do it the brand, keep it clear and use it to its maximum potential (depending on what your CTA and objectives are).
- Holder: These are the most viewed words in your account. Make it counted.
- Outstanding section: Do not sell your reputation. Grant in a reputation that is sold.
- Spectator experience without seam: Think about the user experience that passes from a publication in your feed to your account to (potentially) your website.
Establish a 20 -minute timer.
The rule: You cannot edit a LinkedIn post for more than 20 minutes.
Because? It is too easy to rewrite a publication in search of perfection (which you will never find). Exabing its content has two negative consequences:
- Low performance. The publications in which you spend more time tend to work worse than their most spontaneous counterparts. Excessive polishing can feel good with you, but it doesn’t necessarily feel authentic for your audience.
- Falling into a black hole. If you end up spending an hour editing each LinkedIn post before publishing, the direct task of publishing becomes too discouraging. The chances of executing their strategy decrease, while their chances of burning on LinkedIn increase.
Creating LinkedIn content should not be demanding. I want you to make your creative juices flow and experience joy in this process. Creativity and enjoyment are cornerstones of the construction of the community, and both are easily lost in the search for perfection.
Can you do it?
Not all the content of AI on LinkedIn is bad, but none of that will have the same impact as the original writing. The human experience that people seek in LinkedIn does not come from AI. Nor does originality.
Here is a better way to use AI: Use AI to convert your conversations into LinkedIn publications ideas. The next time you have a conversation about your role or challenges, register. Upload a transcription to chatgpt and use it as a source material instead of making Chatgpt extract from the sea of existing online content. The content ideas that result will be their experiences, their ideas and their voice.
Along the same lines, resist the temptation to go looking for the few people who “want to be” on LinkedIn. Grant in you and your audience. Be authentic. That is not a fashion word. It is a reminder that the human element is essential for LinkedIn’s conversions.
Chris Orlob said it better when we argued to find his authentic voice in my podcast.
“I don’t think any of this is aware, but I think people have A distrust of a non -authentic brandIn other words, a vanilla brand, compared to a brand that is willing to claim and defend something, ”he says.
Link your LinkedIn trip today.
Five steps. Twelve weeks. It’s simple, not easy. But the reward is real for those who follow. I hope you play your hand and experience results. That is especially powerful on the most valuable platform for professional growth.