In recent months, I have been in the trenches testing the latest AI models, spending $ 200 a month in Chatgpt Pro and building games with which they would have required entire development teams only months ago.
I have seen that reasoning models solve problems that touch doctoral mathematicians. What I am seeing is not just an incremental improvement; It is a complete phase change.
After innumerable hours testing the chatgpt against Claude, Gemini 2.0 and competitors of similar, I am convinced that 2025 will be the year when AI passes from the “great tool” to the “fundamental infrastructure”. Here are my six predictions, as well as the tactical steps that marketing specialists can take to stay at the forefront.
IA predictions that will change marketing
1. OpenAI will maintain its leadership with great advances.
Opadai It is not slowing down. And at the end of 2025, I am convinced that they will be even later from the competition, especially for advanced users who need the best absolute performance. While the O3 model can be O1 with more calculation, the real advance is as Use reasoning during inference. That is what distinguishes it.
I think we will see something like Orion, a new larger base model, launched by Year’s End. Sam Altman has hinted that AGI will come in 2025, and honestly, according to my definition, Professional mode already qualifies as a kind of basic AGI. Once these models combine a quick response with deep reasoning, most people will call it AGI, and unlock everything we have been talking about, from autonomous agents to robots assistants.
2. The agents of AI will be the fashion word of the year.
My coanfrerion Matt Wolfe called this: the agents will be he 2025 fashion word. As he said, all important companies: Google, OpenAi, Anthropic – You will talk about agent workflows and tools. I completely agree with your evaluation.
At the end of the year, it will have agents that can leave and do a market research, return with slides and show you the best strategy to approach a market or customer segment.
I also believe that email attendees will also be agents, handling our correspondence so that we can focus on the most value work. (I really think that emails of hand by hand will be rare in two or three years).
3. Xai’s Grok 3 will surprise everyone.
XAI He has been climbing quickly, training in more data than almost any other person and buying Nvidia chips at an amazing pace. I hope that Lance Grok 3 this year, and although it does not replace Chatgpt’s advanced voice for me, I think it will surprise many people with their response and personality capacity. Especially for casual users, Grok 3 could be the funniest to interact.
4. The cost barrier will create a new dynamic.
Let’s talk about the elephant in the room: prices. Chatgpt Pro already costs $ 200 per month, and Openai’s financial director has said they are exploring the $ 2,000 levels per month. That will create a great gap between average users and advanced users with money.
This reminds me of my days of play, where strategies such as “multiboxing” in Everquest gave the players huge advantages. I wonder if we will see that intelligent people begin a “multiple accounting” to access more computational power and better results.
Therefore, in the same way that we form alliances with other multiboxers to obtain better divisions to share with random players, we could see AI users who accumulate resources or find creative solutions to access a premium calculation.
5. The video of AI will have its moment “Midjourney V4”.
Matt made a great analogy during the podcast: at this time, AI Video feels as if we were at the level of Midjourney V2. As noted, there was a massive leap from V3 to V4 when people began to fool others on Facebook with images generated by AI. We have not yet seen that jump with video, but I think 2025 will deliver it.
The current video models are trained in massive quantities of data without much reasoning about the output. Once we apply reasoning models in addition to the generation of videos, similar to what Chatgpt O3 does with text, we will obtain a dramatically better control and consistency. You can specify exactly how you want the characters to move and make sure they stay consistent in all scenes.
6. Reasoning models will achieve almost perfect reliability.
From my test with Chatgpt Pro, the greatest advance I have noticed is reliability. Unlike other models that sometimes produce obvious errors (such as suggesting changes that are already in their code), Chatgpt Pro consistently constantly verified.
As we launch these reasoning models, I think we will approach 99.9% precision in next year. That is the difference between “interesting demonstration” and “tool in which I would trust an important job.”
How marketing specialists should prepare for AI 2025 advances
If you are in marketing, the window A Advance from this next wave It is closing fast. This is what you should do now:
- Start experimenting with the agents of AI today. Do not wait for the “perfect” tool. Start to test current AI models to understand their capacities and limitations before the most powerful systems are widely available.
- Build workflows assumed by AI automation. Start designing processes where AI handles routine tasks such as email responses, content creation and data analysis. Concentrate your energy in the strategy and creative direction instead of execution.
- Develop AI orchestration skills. The professional marketing future will be more as a director who will coordinate multiple tools of AI than someone who performs manual tasks. Learn to request engineering and administer AI systems effectively.
- Create custom solutions instead of buying Saas. Many marketing tools can now be built in minutes using AI. I have been creating complex projects with O1 Pro, Claude and Gemini 2.0 that would have previously required entire equipment.
- Think like a small and powerful team. The AI will allow small groups with a concentrated approach to create projects that used to require hundreds of people. Position yourself and your team to take advantage of this leverage.
Ai in 2025: the final result
We are entering an era in which the limiting factor will not be technology. It will be our imagination and ability to direct these incredibly powerful tools. Companies and individuals who learn to orchestrate multiple AI systems effectively will have unprecedented advantages.
So the question is no longer treated when This transformation is coming, but Yeah You are ready when it arrives.
For more information about how Matt and I imagine that AI progresses in 2025, see the Complete episode of The next wave below: