2025 has not been an easy year for automotive, and Stellantis It is proof of this. The company that groups brands like Jeep, Alfa Romeo, Fiat, Dodge, Opel and DSfaces a storm of figures that do not fit.
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With sales in setback and models that fail to consolidate, the multinational decided to reduce its production rate to avoid accumulation of inventories.
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The adjustment comes at a time when the global industry is marked by the transition to the electricity, fierce competition and the change in consumer preferences. Stellantiswhich in recent years had proposed to expand its range of hybrids and electricity, is now in the awkward situation of having to stop some of its most recent projects.
Alfa Romeo Tonale: From the expected success to stumbling
One of the most striking cases is that of Alfa Romeo Tonale, a compact SUV that debuted with great expectations. However, its commercial performance this year has been very far from the projected. Until August, The global sales of Tonale fell 42.1%, with just 10,840 units delivered worldwide.
The panorama in USA It is even more complicated. In the first semester they were only sold 1,156 unitsa modest figure for such a large and competitive market. This collapse forced the company to pause its production at the Pomigliano plant, Italy, at least until the end of the year.
Despite this stumbling block, Stellantis seeks to give the model a new air. Efforts focus on the arrival of Tonale 2026which promises a deep redesign in the hope of recovering the lost terrain.
Dodge Hornet: The “cousin” with similar problems
The Dodge Hornet, manufactured on the same platform as the Tonale, does not escape the crisis. Although their sales doubled those of the Alfa Romeo In the first semester, with 5,647 units Marketed, the year -on -year drop was 52% compared to 2024.
For model 2025, Dodge As soon as he introduced a high performance package called Track Pack, with power settings and sports accessories. However, these changes were not enough to arouse the interest of the public.
The base price of the Hornet is $ 31,400but the market seems to bow towards other competitors with greater recognition. For now, dealers must work with the existing stock while production remains detained.
Strategic Pauses in Italy
Stellantis’s decision is concentrated in the Pomigliano d’Arco plant, in Italy, where both the Tonale and the Hornet are manufactured. Between September 29 and October 10, the assembly lines will be detained.
According to the company spokesmen, It is a “brief pause” to adjust production to the reality of sales. However, in the sector it is speculated that it could become a longer stop, especially because the plant is also prepared for the works of the New Tonale 2026.
Fiat Panda: Another blow to Europe
Not only the models of Alfa Romeo and Dodge They face problems. He Fiat Pandaa historical vehicle within the Italian brand, also suffers low sales. In Europetheir deliveries fell 5% in recent months, which led to Stellantis to temporarily suspend its production between September 29 and October 6.
The Panda was even debate about its possible arrival to the US market, but with these negative figures its future looks more and more uncertain.
Opel and DS are not saved either
In the European branch of Stellantis, the story is repeated. Models such as the Opel Mokka and DS 3 will enter between October 13 and 31. Although these vehicles are sold exclusively in Europe, the underlying problem is the same: excess inventory and weak demand.
The company explained that it is a “Production rhythm adaptation”a term that reflects the need to balance supply and demand. In other words, if the cars do not leave the dealers, there is no reason to continue manufacturing more.
The panorama forces Stellantis to reconsider its strategy on several fronts. In the United States, the market seems to bow with more force towards larger SUVs or towards more consolidated hybrid and electric options.
In Europe, regulatory pressure towards electrification accelerates portfolio changes, but at the same time complicates sales of traditional models.
Production break does not mean a definitive abandonment of these vehicles, but it reflects the urgent need to rethink prices, characteristics and value proposals. The risk of losing relevance against rivals such as Toyota, Volkswagen or Hyundai It is increasingly evident.
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