Mercedes-Benz It continues to expand its ambitious electrification plan, with the aim of becoming a zero broadcast brand for 2035.
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Although the deadlines have adjusted with respect to the first ads, the company’s electrification strategy continues, covering from large models to alternatives focused on driving emotions.
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Within this approach, the division AMG works in a new concept: a two -door electric coupe that could be the evolution of the current AMG GT Coupé. This project is still in the study phase, but aims to offer a driving experience similar to that of gasoline models, prioritizing pleasure at the wheel against the search for mass sales figures.
The announcement was confirmed during an interview by Coach To the Mercedes-AMG CEO, Michael Schiebe, who indicated that the idea of an electric coupe is real and is part of the brand’s internal strategic debate: “There is an emotional and another rational debate.
Emotionally, yes, we should do it. The question is whether there is a market large enough to justify the necessary investment; At least from the technological point of view, we know how to do it. ”
An electric with ADN AMG
The possible electric Coupé would take advantage of AMG’s experience on high performance platforms, such as 800 volt amg.ea, already Used in the future 4 -door AMG substitute, scheduled for 2026. This architecture allows high electrical performance, fast charging and a dynamic response that preserves the sensation of brand characteristic of the brand.
Schiebe said the key will be to define the client’s profile, since the AMG GT Coupé de Gasolina is purchased mainly as a second vehicle aimed at enjoying driving. “So, the electric version should also focus on that”he added, stressing that the project is designed for those who seek emotions at the wheel, rather than maximum efficiency or autonomy figures.
In addition, the strategy contemplates a possible parallel launch of the electric Coupé next to the gasoline version. In this way, Mercedes-AMG would maintain the current offer while exploring the viability of the electric version, minimizing risks to changes in European regulations or demand fluctuations.
No defined deadlines: Total flexibility
Unlike other electrical models of the brand, the electric AMG Coupé does not have a specific launch calendar. “We are currently trying to understand the market situation. And then we will define the target panorama of that specific car”Schiebe explained.
This flexibility will allow Mercedes-AMG to make decisions based on the evolution of consumer legislation and preferences, avoiding premature investments in a segment still in transition. In addition, it ensures that the company may adjust the technical specifications and commercial positioning according to the real needs of customers.
The manager also stressed that the success of the AMG GT Gasoline Coupé will serve as a reference to evaluate the acceptance of the electric. “We are having a lot of success with our two -door gasoline GT. So we will focus first on that and then see when it is the right time to launch a two -door electric vehicle. ”
The future of AMG: emotion and sustainability
Beyond economic viability, the electric Coupé project reflects the Mercedes-AMG philosophy: combine high performance, iconic design and sustainability. The objective is to offer a vehicle that maintains the emotion at the wheel and aesthetics of a sports coupe, while meeting the electrification and energy efficiency requirements.
The internal debate on the project also focuses on the emotional perception of customers. According to Schiebe, the transition to the electric should not sacrifice AMG’s identity.
The brand intends that future electrical models continue to transmit intense sensations, with strong accelerations, characteristic sound and precise management.
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